Affiliate Marketing: Know CAN-SPAM Act

The amount of information available about the false e-mail, online marketing is amazing. If you advertise your affiliate program through e-mail campaigns, make sure you know what their responsibility. Days prohibit spam e-mail is over, at least for U.S. advertisers. CAN-SPAM Act of 2003 (Controlling the Assault of Non-Commissioned Pornography and Marketing Act) provides specific requirements for advertising by email. The law has been tested on numerous occasions since the adoption and have been imposed, property seized, people also have been sentenced to prison. As an affiliate marketer who obviously does not want to be on the wrong side of the law. Fortunately, in accordance with the provisions of the law is quite simple. This is what is needed: not false or misleading header information. This includes the “From” and “To” field. No misleading subject lines. You want your customer to know what you’re selling anyway, so it should not be a problem. Messages must be marked as advertising. Again, the moral is: no sneaky stuff. An “Internet-based” opt-out method should be provided. You have 10 days to stop the e-mail from a person when you have received your request to remove. Messages should include your company (or house) physical address. This provides accountability and a way for customers to verify that your company is genuine. Breaking any of these rules may result in fines of up to $ 11,000 per violation! Honesty really is the best policy. You may be thinking, if it is so important, why my inbox full of spam every day? It is not a perfect world, and the short answer is that many advertisers to break the law. commonplace outside the U.S. in areas where treatment may be unrealistic. You, on the other hand, would probably be pretty easy to catch. Be sure to read the detailed requirements for yourself. You can find more information on the website of the Federal Trade Commission, http://www. FTC. gov / spam