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Ignite Media Brands announced the name of the new pay TV sales house

admin — Mon, 14 Jun 2010 02:56:57 +0000

Little Travellers launches campaign to bring attention to HIV/AIDS in South Africa
Little Travellers Australia, the organisation that aims to raise awareness of the HIV/AIDS pandemic in South Africa, is launching an Avant Card-sponsored postcard campaign to coincide with this year’s FIFA World Cup. The postcard campaign draws upon the little, thumb-size pin-on dolls made by HIV+ men and women in South Africa and sold by volunteers [...]

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Ignite Media Brands unveiled as name of new pay TV sales house
The recently merged sales house Full Circle and the MTV advertising force has unveiled the new operation will be named Ignite Media Brands. An announcement of the merger was made in May. Ignite Media Brands will represent on-air and online brands including MTV, MTV Classic, The Music Factory (TMF), Nickelodeon and Nick Jr, mtv.com.au, neopets.com [...]

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Three questions

admin — Sun, 13 Jun 2010 22:56:02 +0000

Adobe acknowledges critical security flaw in software
Adobe has acknowledged a “critical” security flaw in its Reader, Acrobat and Flash Player software. Adobe says the vulnerability potentially enables hackers to take control of affected computer systems. Users running Windows, Macintosh or Linux might all be open to attack. The company is working to fix the problem. In the meantime, users of Reader, Acrobat and Flash are advised to ensure their …

Adobe recognizes critical security flaws in software

admin — Sun, 13 Jun 2010 18:55:10 +0000

Entries for Mumbrella’s TV ad of the month closes tomorrow
There’s one day left for agencies and marketers to get their entries in for the May round of Mumbrella’s TV ad of the month competition. The winner will be selected through a vote by Mumbrella readers and revealed during an episode of The Mumbo Report. A shortlist will be drawn up based on self-nomination and Mumbrella’s [...]

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Tickets for TV ad closes Mumbrella months ago

admin — Sun, 13 Jun 2010 14:56:05 +0000

Mumbo Report: Galvanising support to end indigenous disparity through Generation One
In today’s Mumbo Report from Studio 33: Julie Frikken, Prime Digital Media creative director, on how it helped spread the Generation One message Mark Scott ABC managing director on being in control of your media world You can also subscribe to Mumbrella’s Mumbo Report YouTube channel. And to The Mumbo report on iTunes With the support of:

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NRMA campaign shows how the handling of his “baby”

admin — Sun, 13 Jun 2010 12:55:35 +0000

Metlink uses parody to target young commuters
Metlink, Melbourne’s public transport body, has enlisted the help of local comedian to write a parody of a self-penned song to promote its new customer tools to younger commuters. Australian comedian, actor and songwriter Justin Heazlewood known as the Bedroom Philosopher, has taken his song Northcote (so hungover) – which reached number 12 in the independent [...]

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NRMA campaign shows how it takes care of your ‘baby’
The NRMA has launched the first brand campaign for its car servicing centres, Motor Serve, in New South Wales and the ACT, using babies as a metaphor for cars. Created by DM agency Mercer Bell the digital component of the campaign includes social media activity, banner ads and a new landing page on NRMA’s website. There [...]

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Seven News broadcast last moments of murdered security guards

admin — Sun, 13 Jun 2010 09:01:18 +0000

iPhone, iPad & Smart Phone UTM: Compliance for the Mobile Enterprise – the Wait Is Over
ATLANTA , June 8 /PRNewswire/ — Putting the iPhone and iPad into Enterprise Compliance has long seemed an impossible dream, but with Mobile Active Defense (M.A.D.) Enterprise UTM, companies can now satisfy regulators, auditors and their mobile user workforce with a single UTM (Unified Threat Management) console. Winn Schwartau , Chairman of M.A.D. Partners, LLC, said, “The iPhone and other …

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Seven News airs dying moments of murdered security guard
The Seven Network last night made the controversial decision to broadcast vision of a man’s dying moments, as its evening news reported on the shooting murder of a Chubb security guard. In the news story, vision of a paramedic attempting to resuscitate the victim, Garry Allibon, was shown as the reporter said: “This was the fight [...]

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Jo Allan Johnston supports the fight against bowel cancer Gut Foundation

admin — Sun, 13 Jun 2010 04:57:24 +0000

Michael Learmonth
Michael Learmonth is Senior Editor of AdAge. Michael Learmonth is currently senior editor at Advertising Age. About the last thing you would expect AOL to do is hand the job of resurrecting its tattered brand to a 28-year-old who was a college freshman when the company acquired Time Warner.

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Move over Blackberry: monopoly is long

admin — Sun, 13 Jun 2010 02:59:21 +0000

Adobe acknowledges critical flaw
Adobe is rushing to fix a bug in its popular programs that, if exploited, could hand control of a computer to hackers.

“The only place to crown a true champion of anything”

admin — Sun, 13 Jun 2010 00:57:05 +0000

Twitter To Begin Wrapping All Links With Official t.co Link Shortener
Big changes are coming to Twitter links. In a post just published on the Twitter blog, the company has announced that it will soon be using a new official link shortening service t.co to wrap all links shared on Twitter. Starting some time this summer, every time you share a link through either the Twitter web client or a third-party, it will be wrapped in a link with the format t.co/******. So …

Twitter to start wrapping all official contacts with such cooperation shorten Link

admin — Sat, 12 Jun 2010 22:57:12 +0000

Optus to offer free live streaming of World Cup on mobile
Optus will for the first time offer mobile customers free live streaming of all FIFA World Cup matches. The only other time the telco has live streamed a sporting event on the mobile was the tennis Australian Open held in Melbourne earlier this year. Optus is a sponsor of the Football Federation Australia and is the [...]

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