Email Marketing

Nearly 80% of the e-mails circulating in the world is spam. There is no international law that can effectively combat the spammers, there is no reason why this share drops. The parade and the only resident of the increasingly stringent filters imposed by the software and waiters transportation. And it will have a real influence on the process and content of the newsletter. ITU (International Telecommunication Union) tries to identify legislative solutions, technology and training to combat junk mail (spam) worldwide, but the task is far from simple. In the U.S., for example, spammers more or less protected by law “spam” (sic) of 2003, as evidence of free trade, which is almost a free hand to continue. . . But the market will not wait until legislation is configured to adapt to this invasion of offers of Viagra, Rolex at unbeatable prices, not losing financial investments, not to mention the widow of the late President of the Society of Petroleum Nigeria needs help to make their $ 120 million in the country. The adaptation of consumer behavior and new antispam solutions will have a direct influence on the market opportunities that have been created in recent years about HTML-formatted messages (to set up a page and images). First, there is no more and more, companies filter their anti-sp @ m to let in more of the messages containing links to images located on external server (possibly a link is activated by an employee can cause a virus). Second, the program transmission former clients (Thunderbird, Outlook, Eudora, etc.) is also configured automatically when no more images in messages. It will be the user explicitly enable this for each new message. But how many people will be treated very badly? Moreover, in order to combat phishing (which to lure users with a link that does not bring in the right place), if a particular software hidden bond report does not correspond to the address given in the statement. significantly reduces the confidence of users, not by the click rate. Why a message has been delivered or not published are many. Among the spam filters, ISPs, waiters e-mail that is signed with SpamCop’s blacklist, the installation of the consumers of third party software (Norton AntiSpam, McAfee SpamKiller, etc.) and finally filtering the transport software are becoming more stringent. The displacement of the images that the filters that block images that require specialists in email marketing increasingly favoring the old man format text. Page settings will certainly help to integrate the images displayed in the message as an enclosure and placed either in a foreign waiter. This makes it possible to ensure accurate navigation, even in the transport software that automatically publishes all. It is always surprising to see a few comments to use pictures for publishing the most important information (title, the promotional offer, etc.). Not only do consumers really do not try clicking on the button “to send pictures” and never knew what was this exceptional offer proposes them. On the other hand, is a small text message that contains the real vis-à-vis the pictures are very likely to be identified as spam and never delivered. The lack of external images (and the absence of automatic transmission) will have an influence on the reporting of statistics on the opening of the messages. There is often an external image that is used to set the opening price messages when you use a solution for e-mail you send. Displacement of the Bonds as published in the message also become part of the account is held. transportation programs begin integrating filter called ScamWatch “which informs the user if a link destination does not correspond to those published. Therefore it is necessary above all to draw attention to how to write the bonds, because not forget that in most cases, initially bonds to the waiter, the person who receives benefits to indicate clicks before redirecting the visitor to the last page. With the proliferation of filters of this type will become increasingly difficult to establish links of trust that we have users, but also “monitor” the click rate. Solutions Unfortunately some online services for e-mail marketing integration of these limitations in how to send messages. Proposed solutions are still messages in HTML format, images and site bonds passing through their waiters. The effort was particularly checkpoint Anti Span @ m structure of messages (letters) and on negotiations with the major ISPs to appear in the “white lists” (caretakers allowed through the filters). They must begin to adapt their tools so that solutions are woven throughout the waiter’s email client and web server. Using the manager of the company allows the sender to write clearly and accurately verify the message filter Anti Span @ my suggest bands of confidence “in the messages. The recognition of the station, the correct positioning of images and the bonds to be so fundamental to the success of a campaign that the design of the message itself. By observing these rules of email marketing is still beautiful days in front of him, because he represents, to the auditors and all, one of the interactive methods that deliver the best returns.