NRMA campaign shows how the handling of his “baby”
Metlink uses parody to target young commuters
Metlink, Melbourne’s public transport body, has enlisted the help of local comedian to write a parody of a self-penned song to promote its new customer tools to younger commuters. Australian comedian, actor and songwriter Justin Heazlewood known as the Bedroom Philosopher, has taken his song Northcote (so hungover) – which reached number 12 in the independent [...]
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NRMA campaign shows how it takes care of your ‘baby’
The NRMA has launched the first brand campaign for its car servicing centres, Motor Serve, in New South Wales and the ACT, using babies as a metaphor for cars. Created by DM agency Mercer Bell the digital component of the campaign includes social media activity, banner ads and a new landing page on NRMA’s website. There [...]
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