Anti Spam Filter » Marketing

Update: councilman: We are not in Google Maps, spend money on marketing

admin — Sat, 26 Jun 2010 02:58:58 +0000

Congressmen’s Questions for Apple re: Location Privacy
Reps. Edward J. Markey (D-Mass.) and Joe Barton (R-Texas), co-chairman of the House Bi-Partisan Privacy Caucus, sent a letter to Apple CEO Steve Jobs asking about the new privacy policy that highlights the company’s collection and sharing of location data.

Panel probes Wyeth marketing transplant drug

admin — Fri, 11 Jun 2010 23:01:20 +0000

USC Football To Keep 2004 BCS National Championship
According to sources, USC football will not be stripped of their 2004 BCS National Championship. In the wake of losing 30 scholarships, a two-year bowl ban, and the forfeiture of wins from at least the 2004 season and a possible loss of Reggie Bush’s Heisman Trophy, this is the one bright spot for USC football. I am sure this decision will be under much scrutiny given the NCAA’s sanctions toward …

Costantini Diana Head of Marketing for ABC TV

admin — Thu, 10 Jun 2010 12:56:20 +0000

Many subplots in Sacramento City Council shake-up
The Great City Council Shake-up of 2010 has many subplots: Natomas community activist Angelique Ashby claimed 50.98 percent of the District 1 vote Wednesday night, with most votes counted; she said incumbent Ray Tretheway had lost touch as the former farming community morphed into a major suburb. Councilman Ray Tretheway, first elected in 2001, gets a hug from former Mayor Heather Fargo as she …

Marketing workshop March 8 in Baker City

admin — Tue, 02 Mar 2010 05:03:00 +0000

New Unlimited Web Hosting Package Launched by LCN.com
LONDON—-Leading UK web hosting company, www.LCN.com, today launches a new top-end shared hosting package, which includes unlimited web space, bandwidth, mailboxes, and spam protection.

Marketing workshop March 8 in Baker City
The Northeast Oregon Economic Development District is hosting “Marketing Your Business on a Shoestring” workshops March 8 and March 9 in Baker City, Enterprise and La Grande.

African Gold Group, Inc. , Joins the “AGORACOM 100″ and Launches Online IR and Marketing Program

admin — Fri, 26 Feb 2010 06:56:05 +0000

Henry Moore In London…Mapped
View Henry Moore’s London in a larger map A new exhibition of Henry Moore’s work opens today at Tate Britain . Perhaps the UK’s most famous sculptor, Moore’s curvaceous creations are a familiar site in parks and galleries up and down the country. Despite that familiarity, the sculptor still commands huge public appreciation, as evinced by the popularity of the Kew Gardens exhibition a couple of …

Using Fax Broadcasting in Your Marketing

admin — Thu, 11 Feb 2010 17:37:33 +0000

What is Fax Broadcasting?As the name suggests, fax broadcasting is distributing a fax or list of faxes out to a large group of contacts in one go. It is also at times referred as ‘fax blasting’ and ‘bulk faxing’. It is an increasingly popular low-cost way to reach out to thousands of businesses who can either be located in one’s local community or spread across the globe. Fax broadcasting has some advantages over other communication channels – like letters and, in the past decade, emails. For example, e-mails can get deleted and letters can get thrown out un-opened, whereas but broadcasted faxes are tending to get read. Business owners tend to ‘jump-up’ to read faxes. Fax broadcasting can also be used as a complementary communication channel to reach people that do not readily respond to emails or direct mail. Why Go For Fax Broadcasting?Compared to traditional direct mailing, fax broadcasting, or faxing a personalized document to everyone, is significantly faster, easier and frequently much less expensive. Businesses are not required to print document or buy paper, there’s no envelopes to address, or boxes to carry to the post office. You can do away with the labour traditionally needed for a mass mailing. One doesn’t need to tie up his/her own fax machine or waste time fiddling with it. Faxes can be sent to one or more recipient lists and deliveries can be tracked in real time. Almost all fax machines used today are capable of receiving and printing readable faxes at 200 dots per inch (dpi), the quality of the fax transmission is largely determined by the sending machine. So sending through customized vendors drastically improves the quality of the document being distributed. Who Can Gain From Fax Broadcasting?Several businesses, who offer a service to sell to other businesses, often look at fax marketing to increase their lead generation. This technology helps them to send high priority communications to many people – customers, vendors, and other contacts, at the same time. Following documents are most commonly distributed using this technology – • Press releases • Newsletters • Product Updates • Pricing Updates • Event Reminders • Special Promotions • Invitations • Daily Rate Sheets Market Players in Fax BroadcastingAt the moment there are several Internet Fax providers who offer competitive rates in this trade. Many vendors offer this service, especially to businesses or organizations that have to send a document to a large group of recipients. Such a big pool of vendors helps a business in getting the best competitive rate for this service. Also, with growing interest in this field, there are new innovations being patented every year. Limitations of Fax BroadcastingIn order to stop spamming, there are several laws in place. You may need to check the laws regarding faxing in your area. As a general rule, you should have a prior contact or business relationship established before sending information. In some countries there are significant penalties for unsolicited faxes that advertise goods or services. As per the law, faxes should be sent only when one needs a high priority communications channel, and the information needs to be seen by the intended recipient, even if not initially. In a Nut-ShellTraditional method of sending a fax is a time consuming process and that’s why the technology got lagged behind, but with improved facility of sending a customized, high quality fax to over 1,000 destinations in one go, has given a new twist to the tale. More and more companies are out-sourcing this work and every year new players are joining in to intense the already competitive fax broadcasting market. If you’re in business and you’re selling to customers that have fax machines, try fax broadcasting as one of your marketing methods.

Not 10 But 11 Options to Consider When Creating an Internet Marketing Campaign

admin — Wed, 10 Feb 2010 23:00:50 +0000

Advertising is the lifeblood of any home or web based business making it imperative to fully understand all the options that are available.
There are a number of effective online advertising options, however, I believe that there are two main categories of advertising; Direct Marketing methods and methods aimed at creating Credibility & Branding. Many novice Internet marketers have historically put all their eggs in the direct marketing basket. This ideology was actually more of the norm 5 years ago among many successful marketers, however, the landscape has changed dramatically to the point where it is becoming far more difficult to reach your business advertising goals if your advertising strategy does not include increasing your credibility and branding through marketing who you are. Gone are the days when Internet marketing was a bland impersonal business transaction. Your potential customers are ones that want to believe in what you are marketing and increasingly, believe in the one doing the marketing.
Category 1: Direct Marketing
1. Pay-Per-Click Advertising
This is the most common “go-to” form of advertising. Pay per click advertising is simply paying for specifically targeted traffic that clicks on your ad that brings them to your site. The analytics offered enable you to monitor and control these advertising programs very closely, as well as, tweak your ad copy and key words that you are using. This can be a very expensive option, but it doesn’t have to be if planned carefully and monitored frequently. Google Adwords, Yahoo and MSN are the big three. Watch for new developments in the next 12-18 months in advertising with the Yahoo – Microsoft deal which will combine the #2 & 3 ranked search engines to position them to rival Google’s search traffic.
2. Text Links
This is a simple way to draw traffic to your site that is overlooked by many. It is also one of the least expensive. You can often buy text links pretty inexpensively. The link will not only promote the specific site or page you choose but also connect it with the specific key words which are most applicable to your business or demographic you are looking to attract. Text links also give you a double pay-ff since you can attract immediate traffic from the host site, as well as, achieve better search engine ranking which will further increase traffic.
3. Ezine Advertising
Ezine advertising is one of the best ways to reach your future customers because it is typically inexpensive. It offers you the option to match the ezine audience with your product and ad. It includes an added benefit in not only your initial ad but also longevity in the ezine archives.
4. Email Marketing
Even though there has been a concerted effort to stop spam it is a fact that email advertising is still successful. You can still use email marketing as a way to reach out and touch your customers and your future customers provided it is not seen as spam. Be very careful to not cross that line since we are talking about your business reputation which is paramount.
You just need to make sure that no one receives mail except the people who ask for it. People are still willing to sign up for mailing lists–especially if you have something to offer them in return for sharing their email address. You can sponsor a contest; give away an ebook, or tutorial; or offer a discount and you will have people sign up willingly. If you don’t abuse the mailing list you will have the opportunity to reach them repetitively, which is the advantage.
5. Banner Ads
Through 2004, banner ads had gone through a period where it gained a bad reputation. In part because of the proliferation of banner farms that swung a striking blow to the banner swap programs (or at least made them completely ineffective). Most of us have memories of those hideous annoying banners flashing across the top of so many web sites.
Banners have come along way since then and a nicely designed banner can be a real asset to any advertising campaign. You don’t have to use one of those giant banners that span the width of the screen. You can use smaller simple ads that can fit easily into the side of the screen or special box on an applicable web site and will work more effectively. It is important that you carefully consider the types of sites you will choose for displaying your banner. (i. e. : A site about web development for your hosting service ad or a site about healthy living for your health supplement site. ) Many text link and pay per click advertising vendors offer banner ads. Similarly many publishers of ezines and newsletters sell space on their sites as well.
Category 2: Marketing Personality & Knowledge
Showcasing Who You Are To Create Credibility & Branding
The next six advertising methods are all either free or very inexpensive, but they do take patience because they require a sacrifice of the time and effort to convey the information effectively. The benefits, however, far out weigh the sacrifices because you are providing something of value — your knowledge and expertise. Remember, in most cases your potential customers are ones that want to believe in what you are marketing and increasingly, believe in the one doing the marketing. The goal is to establish yourself as trusted resource in the marketplace with the ultimate goal of being seen as an expert in your field. It’s sounds daunting but it is far easier than it sounds. It starts with educating yourself on certain topics applicable to your customers and writing and summarizing what you’ve learned. Below are marketing methods where you can apply the written fruits of your labor. This will not only provide increased traffic but also great credibility, and it will increase the effectiveness of your advertising.
6. Start a Blog and RSS Feed
While publishing a newsletter or ezine isn’t that difficult it is much easier to create a blog and make its content available via RSS feed. This can offer you the benefits of regularly updated material for your web site, which will be attractive to visitors and search engines alike. It will also send articles to other blogs and users when posted so that you can increase your site visits as well. You can register your domain name and host your own site, or there are many free blogging sites around where you can create a blog that is hosted on their site. I personally like using Squidoo and WordPress, but many web hosts now offer blogging services.
7. Create a Newsletter
By creating your own newsletter or ezine it offers you all the advantages of ezine advertising and email marketing discussed in the first section.
8. Write your Own Articles
You can take the material you have generated for your newsletter or blogs and release them as articles. Upload these on as many free content directories as you find available on the web. This not only helps to establish your credibility but the contact info you provide in your resource box (which will run every time someone else publishes your material) will bring in both direct traffic, as well as, search engine attention.
9. Create an Ebook
Once you have enough material generated from your newsletter and blog then you can combine it into a convenient Ebook and give it away. Make sure to capture names and email addresses so that they can be added to your email marketing list.
10. Post in Forums
If you have the time you should start your own forum, but even if you only have a few minutes a week to spare for this effort it can be well worth the effort. Remember that this is all about credibility, so don’t offer blatant spam posts but find a forum where you have something to offer. Make sure that you include an applicable URL and description for your forum signature, and you will attract the double benefit of both traffic and search engine results.
11. Social Networking Sites
Sites like: LinkedIn, FaceBook, MySpace etc have become increasingly effective at gaining credibility. In the last three years these sites have totally changed the advertising landscape and added a new dimension that is now considered a “must have” in any campaign.
Conclusion
A successful advertising campaign cannot embrace one single method of advertising and at the same time, not every method works for every business model. Advertising cannot be seen as a one-size-fits all proposition. You need to establish your goals, assess your business needs and create an optimal combination of methods. It is important to make sure to track your results-evaluate the measurable data and alter your strategy accordingly to optimize your advertising effectiveness.

More RSS Marketing

admin — Wed, 10 Feb 2010 05:08:39 +0000

What is board savvy marketers can take RSS? We continue with the “best of” in the marketing of RSS marketing leaders in the U.S..

1. WHY marketers and publishers to begin to consider using RSS anyway? Answered by Bill FLY, Pheedo

I will give you 7 reasons:

1. Sender ID 2nd CAN SPAM Act 3. Blacklists 4th Known Sender 5th E-mail filters 6th Bonded Sender Program 7th The cost of sending e-mail

These seven points are the result of SPAM. The papers represent an effort was launched to stop spam, but it is still a major problem. I think that RSS will be around whether SPAM exterminated. RSS has some advantages over e-mail marketing, including:

1. 100% opt-in – do not worry about legal threats to consumers.

2nd One click unsubscribe – RSS raise the bar. Marketing needs to think about what your shipment before it reaches the ENTER key. I think this is a good thing. There is no free ride with RSS. Consumers demand control (no-call list, CAN SPAM Act, privacy statements, etc.) and RSS is governing.

3rd 100% delivery rate – if I send information or advertisements in the feed, it reaches the recipient. This is less a technical hiccup. Do not worry about spam filters, black lists, is Sender ID, etc. My biggest concern now unless I publish relevant content when my customers want.

2nd What do you think is the best business problems now use RSS? Answered by Bill FLY, Pheedo

1. External communication: Create an RSS feed on your site. If you publish a newsletter and create a source of this information is easy. It requires little effort. I strongly recommend this method if you are in the technology sector.

2nd Internal communication: With the RSS (the blog) to collaborate on a project within the company is more efficient than e-mail. The Blog of project files, while the RSS keeps everyone informed.

3rd Advertising: If the spam problem is not resolved soon, retailers will be the RSS as a means to reach new customers. RSS has two completely different e-mail – One-click unsubscribe and 100% opt-in. E-mail can not say that emphatically. RSS puts the control in the hands of publishers and consumers. There will be a more effective marketing channel because the market demand that publishers are more aware of the amount and relevance of ads in the feed. Consumers acting as a filter. If the noise to value ration is out of control, consumers will vote with their mice.

3rd RSS HOW can use these offers affiliate program? Answered by Shawn Collins, Shawn Collins Consulting

My views on the usefulness of RSS is a form a form of communication – to share updates, news and tools with participants in an environment without censorship, since email has become too difficult with all the spam and other nuisances different.

4th One of the questions begin to make ourselves COMPLETELY RSS is being integrated into our marketing and communications MIX. How does RSS REGARDING OTHER tools and methods COMUNICACIONAL? Answered by Jim Gray, Quikonnex

You hit the nail on the head with this issue. It is about integrating new technologies into the marketing mix.

RSS / Blogs / E / chat is a tool that companies can use to communicate with your customers. People in transition to the Internet in new technologies, leaving the old system. . . This is wrong.

If you have not noticed, it is likely to get postcards and package information of some well-known online retailers as Armand Morin, Corey Rudl. Note traditional mail, as part of their marketing. RSS should be considered the same.

Right now, RSS feeds, blogs and search engines are hot, so a website owner should have one. . . period. But using only would be a mistake. The ideal mix is to use an RSS feed for one to many communications via email and one to one customer.

Use Viral Marketing could not stop Your Business Dead

admin — Tue, 09 Feb 2010 17:09:12 +0000

If there is only one thing that your site must have is creativity if you stay ahead of the game in their market.

As the number of Internet companies grow and outside the company using online methods, the company must carry out any type of marketing AVAILABLE.

You might think that just because your product, service or website is the best, if people do not know it exists and you can find it, so your business is dead in the water or at best will float around and get washing in the ever-changing tide.

Although there are many methods used by business websites for sale, there are still some very simple methods that anyone can use implimented, which also gives the best results.

One of these is called viral marketing.

Mention the word virus to most people and think “the sickness, disease, cold / flu virus,” etc. Some people think “email virus”, you know, those that infect only one team, but for how email works, This infection can infect more than 100 infected computers and then another 100th Before you know it, that infection has spread to more than 100,000 computers.

Now images, which instead of an email virus that spreads fear, was your marketing message.

There are many types of viral marketing, perhaps one of the most widely used and is easily implemented “viral marketing email”.

But how can we get someone to convey your marketing via email?

In fact, there are many ways for you to do so. Think about how many emails it has been fun over the last month. That made you smile and made you laugh. There is a strong probability that you would like to share the e-mail with a few friends via email, since it costs nothing to send.

With a few mouse clicks you can just e-mail to 10 or 20 of his friends, but you notice at the bottom of the e-mail that it was a small line of a message and a URL?

So the company or the person who wrote the original e-content will benefit. Every time you open the email, the reader can see that a simple innocent line and direction, and can even click on it. This method is responsible for large amounts of traffic to the website people.

Sometimes the case is not about the visitors to reach a site. Larger companies and corperations simply use viral marketing as a method of brand promotion.

One of the reasons why marketinf viral email use has become so popular is because they involved a zero cost and the second reason is that it is not perceived as spam, because there is someone you know who you send e-mail. It is more likely to open an e-mail from someone you know that if he had been sent to you from an unknown person or company.

Create a gossip or a funny story, a joke, or perhaps an addictive flash games that can be played online at its website. Start sending some e-mails to people you know. You do not need to send 1000′s of people to spread. If there is interest in e-content, then people will spread to you.

Perhaps one of the classic examples of a large company with viral marketing is Microsoft with their e-mail service Hotmail. I think that the example shows only the absolute power of viral marketing effectivensess.

And now it’s your turn to act on the power of viral marketing. It’s free, easy and can be used over and over again. If you’re not using it then you are wasting a lot of free web traffic flowing around, which can now be yours.

Selling Yourself Stop Stealing use direct marketing printing

admin — Tue, 09 Feb 2010 14:57:05 +0000

Print advertising is important and business owners do not realize this, they are depriving themselves of the sale. The marketing objective is to achieve sales through powerful communication companies. Marketing is not to say all of every detail of your business. It is structured purchase process in a way that is painless and convenient for the consumer, resulting in a higher percentage of conversion. How can we effectively Direct Market?

At. . .

1. Appeal to consumers’ needs

2nd Establish credibility and professionalism

3rd Offer yourself as a solution

4th Guiding customers through the buying process

5th Telling the consumer law

In conclusion, direct marketing is key, because:

a. In contrast to online marketing, is doing a much better job of creating credibility and professionalism.

b. The target audience will feel appreciated and do not feel they are overwhelmed with sparkles and image spam

c. Purchasing Procedures are more personal

Sales literature should fill a gap in the purchasing process. That should make the consumer interested in condemning the product or service offered, and then take them to the next step: At this conviction.

Tips for writing powerful copy:

a. Tell the benefits to be derived from properties

b. Place the first consumer

c. Use short, easy to understand sentences

d. No headlines that show the benefits of an activity

e. Do not use slang or jargon

Remember that the purpose of words on the page makes no sense to give more details about your business that bore the reader, but to show them to use their products or services that will benefit in any way.

In conclusion: The print advertising has to show how your product or service that solves a problem. After he persuaded customers, leading to sales. Unit sales!